Sonny's Enterprises is the world's largest manufacturer of conveyorized car wash equipment, parts, and supplies. We are the industry leader, recognized and awarded by the International Car Wash Association for innovating new technologies to advance the industry with products proudly designed and built in the USA. Our culture thrives on finding new and better ways to accelerate what’s next. We embrace change and the opportunity it produces to maximize the potential of our most valuable resource — our PEOPLE! We invite you to explore our opportunities and grow your career with us.

As a Technology Sales Development Representative (SDR) at Sonny’s, you are the "tip of the spear" for our digital transformation. You will be responsible for identifying and qualifying opportunities for our industry-leading technology suite: Sonny’s POS Controls and the Quivio® Platform. You aren't just selling software; you are selling the "Brain of the Car Wash” and POS hardware that helps to grow and manage valuable memberships. You will engage with both "Greenfield" investors and existing "Legacy" operators, helping them understand how data-driven decisions and ultra-fast POS systems drive ROI and enterprise value.

• Pipeline Generation: Execute high-volume outbound prospecting via cold calling, email sequencing, and LinkedIn engagement to generate qualified leads for the Technology Account Executives.
• Inbound Qualification: Rapidly respond to and qualify inbound leads generated from marketing campaigns, trade shows, and the Sonny's website.
• Consultative Discovery: Conduct initial discovery calls to understand the prospect’s pain points (e.g., slow lane speed, lack of data visibility, security concerns) and map them to the technology solutions
• CRM Mastery: Maintain meticulous records in Salesforce , ensuring data integrity and accurate forecasting of the technology pipeline.
• Quotation and Sales Management: Collaborate with the field sales team to build quotations and manage the sales process for projects.
• Cross-Functional Collaboration: Partner closely with the Equipment Sales team and "Sonny’s University" to identify cross-sell opportunities within the existing customer base.
• Market Intelligence: Act as a feedback loop for the product team by capturing competitive intel and common objections from the field.

• Experience: 1–3 years of experience in Sales Development, Lead Generation, or Inside Sales (SaaS or POS hardware experience is a significant plus).
• Communication: Exceptional verbal and written communication skills with the ability to explain complex technical concepts in a simple, value-based manner.
• Grit & Resilience: A high-energy, "hunter" mentality with the ability to handle rejection and maintain a positive, professional attitude.
• Tech Savvy: Proficiency with CRM tools (Salesforce), prospecting tools (Salesloft/Outreach), and the ability to quickly master the Quivio/POS interface.

We offer 100% employer paid medical plan. Other optional benefit programs are available to our employees and their families which include: 401(k) match, additional medical plans, dental, vision, flex spending account, short-term and long-term disability & life insurance coverage.

EEO Statement

Equal Opportunity Employer

Sonny’s is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.

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