The Technical Product Manager manages and supports assigned product lines and reports to the Product Line Director. This position is responsible for product vision, strategy, and roadmap. This role is a key member of the product management team and will analyze market and competitive conditions, lay out a differentiated product vision, and deliver unique value based on customer demands. This role works collaboratively with engineering, sales, business development, operations, and marketing.

• Develop and execute a comprehensive product strategy for the company’s product portfolios, aligning with company goals and market demands.
• Manage the pricing and discount strategy for the product portfolios with pricing grids to optimize profitability.
• Recruit, mentor, and develop a high-performing team of product managers, fostering a culture of collaboration, innovation, and continuous improvement.
• Delegate responsibilities and tasks to direct reports to support the product portfolios with speed and efficiency.
• Conduct regular market research to identify trends, customer needs, and competitor activities, using insights to drive product innovation and positioning.
• Evaluate and optimize the product portfolio to ensure profitability, competitiveness, and alignment with business objectives.
• Define and prioritize the product development roadmap, collaborating cross functionally to ensure successful product launches and lifecycle management.
• Manage complex projects across functions, like leading SKU rationalization efforts and driving NPD.
• Maintain a library of competitive product knowledge for sales, marketing, and engineering.
• Create and update market share models regularly to track Sonny’s performance relative to peers.
• Drive revenue growth through product innovation, market expansion, and strategic partnerships.
• Establish key performance indicators (KPIs) and metrics to measure the success of products and initiatives, regularly reporting on progress to senior leadership.
• Other duties as assigned.

• Bachelor’s Degree in Business, Engineering, or related field.

• 5+ years of experience in product management with a proven track record of success in developing and launching products.
• Deep understanding of the car wash industry, including market dynamics, customer needs, and competitive landscape.
• Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable product plans.
• Excellent leadership and communication skills, with the ability to influence and collaborate effectively across cross-functional teams.
• Proven ability to drive results in a fast-paced, dynamic environment, with a focus on delivering innovative solutions that exceed customer expectations.
• Experience leading and developing high-performing teams, with a passion for mentoring and coaching others to achieve their full potential.

Sonny's Enterprises is the world's largest manufacturer of conveyorized car wash equipment, parts, and supplies. We are the industry leader, recognized and awarded by the International Car Wash Association for innovating new technologies to advance the industry with products proudly designed and built in the USA. Our culture thrives on finding new and better ways to accelerate what’s next. We embrace change and the opportunity it produces to maximize the potential of our most valuable resource — our PEOPLE! We invite you to explore our opportunities and grow your career with us.

We offer 100% employer paid medical plan. Other optional benefit programs are available to our employees and their families which include: 401(k) match, additional medical plans, dental, vision, flex spending account, short-term and long-term disability & life insurance coverage.

EEO Statement

Equal Opportunity Employer

Sonny’s is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.