The Product Line Manager for Water Requistion manages and supports the assigned product lines. This position is responsible for product vision, strategy, and roadmap. This role is a key member of the product management team and will analyze market and competitive conditions, lay out a differentiated product vision, and deliver unique value based on customer demands. This role works collaboratively with engineering, sales, business development, operations, and marketing.

• Strategic Planning and Product Strategy
 Create and communicate product roadmaps for our core markets.
 Evaluate product integration opportunities across the organization.
 Conduct market analysis including product gap analysis, competitive analysis, pricing analysis, gross margin analysis, and market share.
 Assist with product standardization and SKU rationalization.
 Manage the entire product life cycle from conception to obsolescence.
 Develop strategic planning communication and materials in support of the executive team.
 Develop and oversee pricing strategies for existing and new products.
 Prepare competitive landscape analysis and present it to executive leadership annually
• Product Line Management
 Perform voice of the customer actions including working with users/customers, distributors, industry experts and sales management to understand market and customer needs.
 Create business cases for New Product Development (NPD) projects.
 Coordinate with project managers and cross functional team on NPD projects.
 Support forecasting and demand planning processes.
 Support project and product launch activities.
 Oversee pricing strategy and price change updates.
 Maintain the competitive product knowledge base for sales, marketing, and engineering.
 Evaluate Key Performance Indicators (KPI’s) to measure success of product line.
 Support product marketing efforts including product selection, product features and benefits, and market positioning.
Other duties as assigned.

• Bachelor’s degree in Marketing, Engineering, or related field.

• 2 years product marketing, sales, business development or related experience.
• Technical aptitude required.
• Familiarity with car wash or similar equipment.
• Strong written and verbal communication skills.
• Demonstrated ability to analyze, interpret and draw meaningful and accurate conclusions from data.
• Familiar with Voice of the Customer process.
• Ability to travel up to 25%.
• Computer proficiency in MS Office, CRM, ERP, and web applications.

Sonny's Enterprises is the world's largest manufacturer of conveyorized car wash equipment, parts, and supplies. We are the industry leader, recognized and awarded by the International Car Wash Association for innovating new technologies to advance the industry with products proudly designed and built in the USA. Our culture thrives on finding new and better ways to accelerate what’s next. We embrace change and the opportunity it produces to maximize the potential of our most valuable resource — our PEOPLE! We invite you to explore our opportunities and grow your career with us.

We offer 100% employer paid medical plan. Other optional benefit programs are available to our employees and their families which include: 401(k) match, additional medical plans, dental, vision, flex spending account, short-term and long-term disability & life insurance coverage.

EEO Statement

Equal Opportunity Employer

Sonny’s is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.

Compensation:

The pay range for this role is USD 89,565.00/Yr. – 121,170.00/Yr. The actual salary offered is dependent on various factors including, but not limited to, location, the candidate’s combination of job-related knowledge, qualifications, skills, education, training and experience.