Job Locations US-GA-Atlanta


Equipment Sales Representative (ESR) is the direct & primary interface between the customer & the company. ESR utilizes individual technical, communication, industry, and product knowledge skills to advise customers when making business & equipment decisions using a consultative sales approach. ESR prepares & presents accurate sales quotations & specifications for equipment orders, relays information to customers, & handles customer inquiries. ESR works with CAD department, project management, service, and installation team members to ensure the client’s needs are met. The candidate will be required to show a strong aptitude for Salesforce CRM data entry and consistent CRM management. ESR primary responsibility will be working with the Sales Managers on driving profitable sales in an assigned territory and specific accounts.


This position requires sales experience of 2-5 years in a business to business environment. Experience in conveyorized car wash, machinery, or construction is preferred.


· Sonny’s complete line of car wash solutions, specifically: Equipment, Backroom, Water Systems, Vacuums, Controls, Signage, as well as our other competitive product offerings.

· SCWS sales process utilizing CRM to track projects and to provide regular, consistent, & accurate sales forecasting.

· Processes for site & equipment drawings. Analyzing & assisting with site layout & equipment choices & coordination with CAD department.

· Interfacing with customer & customer’s design & construction professionals to coordinate the delivery of completed project drawings.

· Creating accurate & timely quotes and submitting equipment orders to Regional Sales Manager (RSM) utilizing the team in place for your region.

· Working with customer, contractors, & installation team to determine & submit for accurate delivery dates.

· Requesting & receiving payments according to payment schedule.

· Proper expectation setting for timelines, costs, etc., with both customers & team members.

· Travel to customer sites and trade shows as required.

· Ability to assess a site and give recommendation feedback.

· Following internal processes, policies, and procedures.

· Participating in regional & national trade shows.

· Providing quotation(s) for ESM (and then directly to customers) by preparing accurate pricing for a project after reading/reviewing specifications and gathering correct documents. Responsible for creation and accuracy of project quotations.

· Managing projects from start to finish, from time of conception thru delivery. Communicates with customers regarding pricing, scheduling shipments, and all other details related to quotations and order processing, such as pre-shipment paperwork, order changes, payments, and shipments. Verify appropriate changes are made to resolve customers' requests in a timely manner. Communicate timelines and changes clearly to customers.

· Provide support to customers with regards to projects; identifying and resolving customer challenges. Escalate requests as required. Assist customer either directly, or by redirecting customer to the appropriate team members to resolve technical & warranty issues, delivery issues, replacement parts orders, etc. Address & resolves all other customer issues as needed.


• Bachelor’s degree preferred. High school diploma/GED required.

• 2+ years of successful technical service, engineering or field sales support experience, or 2+ years of outside sales of capital equipment or business to business value-add sales experience.

• High computer application literacy including Microsoft Office Suite and the ability to learn internal business systems.

• Industry related experience preferred.

• Familiar with Salesforce CRM preferred.

• Strong mechanical aptitude preferred.

• Ability to guide, direct and provide technical expertise on products (or services) to colleagues and customers.

• Previous business to business value-add sales experience

• Proven track record of consistently exceeding and/or achieving goals.

• History of working in a field that required autonomy and self-motivation.

• Prior experience that required excellent communication and organizational skills.

• Ability to use strong judgement with knowledge of company policies and procedures to resolve non-standard problems.

• Problem-solving and analytical skills.

• Demonstrates a strong work ethic and ability to multi-task.



Sonny's Enterprises is the world's largest manufacturer of conveyorized car wash equipment, parts, and supplies. We are the industry leader, recognized and awarded by the International Car Wash Association for innovating new technologies to advance the industry with products proudly designed and built in the USA. Our culture thrives on finding new and better ways to accelerate what’s next. We embrace change and the opportunity it produces to maximize the potential of our most valuable resource — our PEOPLE! We invite you to explore our opportunities and grow your career with us. 


We offer 100% employer paid medical plan. Other optional benefit programs are available to our employees and their families which include: 401(k) match, additional medical plans, dental, vision, flex spending account, short-term and long-term disability & life insurance coverage. 

EEO Statement 


Equal Opportunity Employer 

Sonny’s is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws. 



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